From its modest beginnings in 1965 with a single ship cruising to Mexico, Princess has grown to become one of the premiere cruise lines in the world. Today, its fleet carries more than a million passengers each year to more worldwide destinations than any other major line.

The most recognized cruise line in the world was catapulted to stardom in 1977 when Pacific Princess was cast in a starring role on a new television show called The Love Boat. The weekly series, which introduced millions of viewers to the still-new concept of a sea-going vacation, was an instant hit and both the company name and its "seawitch" logo have remained synonymous with cruising ever since.

Princess' philosophy of choice is also reflected in its sailing schedule. Offering voyages to more worldwide cruise destinations than any other major line, Princess has more than 150 itineraries ranging from seven to 72 days. The line sails to all seven continents and calls at nearly 260 ports around the world. Princess passengers can enhance their cruise experience through the Adventures Ashore program featuring more than 1,500 in-port excursions worldwide, and the company's expanding cruisetour offerings enable passengers to combine their cruise with a full land tour. Destinations on all seven continents include the Caribbean, Alaska, Panama Canal, Europe, Mexican Riviera, South America, Australia/New Zealand, South Pacific, Hawaii, Tahiti/French Polynesia, Asia, India, Africa, Holy Land, Canada/New England and Antarctica.

Having led the way in Gulf of Alaska cruising, Princess maintains a strong presence in Alaska. Through its Seattle-based Princess Tours division, the company operates a wide variety of spectacular land and sea experiences in the majestic "Land of the Midnight Sun." The largest cruise and tour operator in the state, Princess operates six cruise ships, five riverside wilderness lodges, luxury Midnight Sun Express Ultra Dome rail cars, and a fleet of deluxe motor coaches; allowing cruise passengers to connect seamlessly to a landside tour and experience several distinctly unique facets of the Alaska wilderness in a single trip.